Cre8tiv Juice Group  | Brand Design - Miami Beach

From Naughty to Vice
Reinventing a South Beach icon

The Clevelander

The Clevelander Hotel has long been a staple of Ocean Drive for tourists and locals alike. After many years of wild pool parties and countless guests, the South Beach icon needed revitalization.

Working with the property's ownership team, architects and interior designers, we developed a fun, exciting and authentic brand that is evident in every component of a guest's experience. In addition to the implementation of the brand to the interior and the building's construction, we developed several new revenue centers on the property including a sports bar, two sun decks and a night club. Today, the Clevelander has never been more popular and offers an unforgettable South Beach experience to more types of guests than ever before.

  • Brand Strategy & Positioning
  • Interior Design Brand Integration
  • Sub-brand Development
  • Name & Identity Development
  • Brand Communication Design & Development
  • Content Design & Development
  • New Revenue Development
  • Merchandising
  • Advertising Campaign Design
  • Wayfinding & Signage


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