At a time when brands are seeking fresh and innovative ways to reach their customers, new social networks are constantly flooding our emails with weekly invitations to “the next big thing”. With the increasing influx of applications to help you balance and manage your online social persona, followers of brands and individuals really want concise, relevant messaging that is consistent with the social personality they follow. What they do not want is a fragmented online brand experience brought on by having to connect the dots on a new trendy network.

Consistency in messaging is key to keeping your social messaging in check. Don’t shatter yourself into 20 different web personas with little or no followers. Instead, deliver your message effectively through strategic social networking and creative message delivery systems.

These marks will help you secure more customers and devoted followers who will want to engage with your brand:

• Know what your audience wants to hear, not just what you want to tell them
• Keep your language clear and content-driven
• Keep it interesting and relevant
• Avoid the curse of spamming people that matter
• Delivery of a positive online brand experience

Individuals who follow brands on social networks would rather see pertinent content over meaningless babble in their news feed. For effective brands, it’s not just a matter of joining a social network and posting random updates and pictures. The delivery of the message is just as important as:

• What it is saying
• Who is reading it
• And why is it relevant

The key to a successful online brand experience lies in the strategies that must be implemented in order to secure more followers and produce the content that people will want to seek out. For information on strategic brand-focused social networking and creative message delivery, contact Cre8tiv Juice Group.

Now that we are entering the second decade of the 21st century, it is time to ensure your brand is using all the tools available through new technologies and media. While traditional media is still a necessary communication tool for brands, technologies including social networks and smartphone integration offer unparalleled access and interaction with key stakeholders. Blue chip brands such as Pepsi, with their Refresh project, have hitched a ride on the technologically advanced strategies.

In the current environment, we can see that a brand will need a lot more than just a simple website. Consumers can map the directions to an establishment through Google Maps, they can read reviews off of Yelp and even “check in” using Foursquare. This kind of user-generated content often guides the perception that consumers have of a brand.

All of these incredibly dynamic, useful technologies are only as powerful as the brand strategy behind it. A successful brand uses these tools to deliver a cohesive, authentic experience as it interacts with its consumers. To find out how your brand can most effectively utilize these technologies through dynamic, strong strategy, contact us at info@cre8tivjuice.com

The current economy has many wondering about the future. As you navigate the marketplace, it is easy to fall into several traps that can be detrimental to your brand. Here are four proven ways to avoid the pitfalls of this new economy.

Find your unique voice and use it to reach your customers. In today’s economic climate, you may be tempted to cut advertising and marketing, shutting yourself into a Brand Bunker™. However, without communication, consumers are left to speculate about your brand’s viability. The smart strategy is to hold your ground. Continued innovative communication conveys the notion that your brand is still in demand and thriving.

Communicate your message strategically. The new economy demands that you create and execute a well-thought, strategic plan. It is imperative to maximize every touch point a consumer has with your brand. Every dollar must have a strategy behind it that supports your brand perception and position in the marketplace.

Offer a deal without offering “cheap.” Huge discounts damage the long-term health and viability of a brand. Instead of slashing prices and cheapening your brand, offer bonuses or added-value. This conveys a value to your consumers, because they are getting a deal. At the same time, you maintain the brand perception that your core products are worth the listed price.

Communicate a positive message to consumers. This concept associates good attitudes with your brand. This is especially true now as your consumers are being bombarded by doom and gloom messaging. Your positive message will stand out as a beacon of hope in their minds.