How embracing an active biking culture creates a better workplace and community

Given all the benefits that have been associated with biking; i.e. reducing stress, free parking and the fact that it helps people find and harness their creative space, businesses are now taking part in an increasing trend to stay ahead of the curve.

Many are looking for new ways to foster a culture of innovation and creativity in the workplace using unorthodox measures. One such initiative is the bike-to-work movement that is currently being implemented throughout the nation. Make Tuesday or Thursday your bike-to-work day, rain or shine. Lower your carbon footprint, increase your vitality and stay fit as well as happy with your coworkers.

Recent studies by the League of American Bicyclists indicate that 1 million people around the world bike to work each week. The study showed that there was a direct link between exercise and the increase of creativity in the workplace.

Hats off to the City of Miami Beach, with their new Deco bike initiative. Not only does it allow people to bike to work, but also:
• It engages residents and Miami locals to visit the neighborhoods beyond the hotels
• Offers tourists a new way to see the city, integrate and be a part of the community
• Demonstrates the City’s drive to recreate a new type of citizen beyond pedestrian, but active, mobile, and engaging with their neighbors.

Not only is this one of the most effective, and fun, ways of exploring South Beach, but also if you work in the neighborhood, many employers will pay for your monthly subscription to the biking initiative. These types of programs are some of the ones we explore through our initiative with mok2 to better shape the communities and brands that we partner with

For information on how to take your product or service to the next level, please contact Cre8tiv Juice Group.

Link: http://cre8tivjuice.com

Cre8tiv Juice Group, a Miami Beach-based branding firm, is stretching their creative muscles to the MiMo historic district on Miami’s upper east side.

The creative team’s new studio location; 7500 NE 4th Ct., Miami, FL 33138; is part of a growing creative community that is sure to sprout new, great ideas. The complex called Iron Side had previously been a warehouse district, but is now being converted to a dynamic community of artists and creative businesses.

With a core focus on sustainable practices, the compound infuses ‘green-scapes’ throughout the grounds to incorporate nature into its architecture wherever possible; part of their commitment to LEED for Commercial Interiors standards. The compound also promotes overall community involvement through monthly events and gatherings.

“This is the next evolution for Cre8tiv Juice Group,” said Mauricio Giammattei, partner of the branding firm. “We will always be a beach brand, but our new community affords us the ability to grow our creative processes and the way we build strong brands.”

Kevin Kelsick, fellow partner of the firm, echoed those sentiments.

“Our new studio location is indicative of the continuous layering of the Greater Miami experience. Enclaves of progressive, creative companies are no longer limited to a few areas like Miami Beach, but can be found in newly redeveloped and exciting areas. Iron Side is one of these neighborhoods that affords the perfect setting for sustainable, creative groups like ours,” said Kelsick.

Cre8tiv Juice Group’s new studio also coincides with the launch of Kelsick and Giammattei’s sustainable brand strategy offering, MoK2. The offering provides sustainable brand strategies to clients seeking to capitalize on the ever-growing environmental consciousness within the consumer market. Consumers are looking for brands that resonate with their core beliefs of operate transparently, support their communities and have a positive impact on the environment.

MoK2 helps its clients reach this market through its proprietary process to guide brands in changing practices, reducing their carbon footprint and developing strategic communication tools to authentically position themselves as environmentally conscious and engaged.

It all ties back to company’s mission of creating powerful brands that resonate with consumers who believe in doing the right thing for the planet and for the people on it.


Click to find out more about Cre8tiv Juice Group and MoK2.