“If it ain’t broke, don’t fix it = it’s broken because I’m ignoring it”

Imagine if your business model operated in the same way since 2007 (pre-new economy). Would you be in business right now?

Today’s world marketplace and its consumers change habits so drastically and so often that it’s increasingly important to keep innovation at the core of your business. Don’t fear the market. Innovate for it.

Take a new leap into the future by making an investment into innovation, which allows businesses to entice new consumers while keeping their loyal customers engaged with new products or entry points and increase long term brand culture.

Innovation means keeping a brand current and fresh. The value of innovation to a business lies in the true understanding of how your brand relates to your consumers. By changing the way you see your business and examining (innovating) your brand, you can stay in pulse with shifting markets.

One of our most recent projects, the Miami Culinary Institute, is a shining example of true innovation. The school's motto of Food Culture Innovation is exemplified through their approach in teaching sustainable cooking techniques, environmentally conscious facilities and their own organic garden. Through an innovative approach, Miami Culinary Institute has cemented its position in the market to reflect a more environmentally conscious institution, while at the same time acquiring new followers.

If implemented correctly and with a well thought-out strategy, your business can use the innovations available in the market to your advantage and produce the type of products and services that will hold a special place in consumers’ hearts.

For help creating powerful brand strategies, contact mok2. To execute innovative implementations of products and services, call or visit Cre8tiv Juice Group.

How embracing an active biking culture creates a better workplace and community

Given all the benefits that have been associated with biking; i.e. reducing stress, free parking and the fact that it helps people find and harness their creative space, businesses are now taking part in an increasing trend to stay ahead of the curve.

Many are looking for new ways to foster a culture of innovation and creativity in the workplace using unorthodox measures. One such initiative is the bike-to-work movement that is currently being implemented throughout the nation. Make Tuesday or Thursday your bike-to-work day, rain or shine. Lower your carbon footprint, increase your vitality and stay fit as well as happy with your coworkers.

Recent studies by the League of American Bicyclists indicate that 1 million people around the world bike to work each week. The study showed that there was a direct link between exercise and the increase of creativity in the workplace.

Hats off to the City of Miami Beach, with their new Deco bike initiative. Not only does it allow people to bike to work, but also:
• It engages residents and Miami locals to visit the neighborhoods beyond the hotels
• Offers tourists a new way to see the city, integrate and be a part of the community
• Demonstrates the City’s drive to recreate a new type of citizen beyond pedestrian, but active, mobile, and engaging with their neighbors.

Not only is this one of the most effective, and fun, ways of exploring South Beach, but also if you work in the neighborhood, many employers will pay for your monthly subscription to the biking initiative. These types of programs are some of the ones we explore through our initiative with mok2 to better shape the communities and brands that we partner with

For information on how to take your product or service to the next level, please contact Cre8tiv Juice Group.

The Miami Herald recently covered the renovations to the Clevelander in a piece for their Sunday edition. See the article on the links below:

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Read what 944 magazine had to say here.

The Herald's nightlife section made sure to mention the newly open Clevelander too. Read it here.

Miami-Based Agency Wins Awards from American Institute of Graphic Arts

MIAMI BEACH, Florida, May 8, 2008 – Cre8tiv Juice Group is now a gold and two-time silver-award winner at the American Institute of Graphic Arts Miami Xposed 2008 show.

The biennial contest, which showcases the best graphic design work within a diverse range of practices and media, will be held May 15 at the Freedom Tower in downtown Miami.

“When you put love into your work, it manifests itself in great ways,” said Mauricio Giammettei and Kevin Kelsick, co-partners of Cre8tiv Juice Group. “We are very pleased to be selected for these awards.”

The group, based in Miami Beach, won gold for its work with the Clevelander by creating an “enviroscape,” which turned the entire five-story hotel into a giant drink. “Big Drink Island,” as it was called, brought attention to the open area of the property and generated substantial daily sales during a construction period.



Cre8tiv Juice Group also won two silver awards. One was awarded for the design of a capital campaign brochure that was an integral part of a donor communications program in the creation of a new facility for Young at Art Children’s Museum in Broward County. The second silver was awarded for an advertising campaign for Ocanos, a Florida Keys condo resort. The campaign consisted of print ads, a direct mail piece and collateral. The unusual direct mail piece was an actual message in a bottle complete with golden doubloon.

Cre8tiv Juice Group executes creative and strategic branding programs that define and substantiate clients’ positions in the marketplace. Cre8tiv Juice Group has been facilitating this process of brand strategy, design, advertising and communication for its clients with substantial success since 1996.

To view these and other samples of the group’s branding ingenuity, visit www.cre8tivjuice.com.