Link: http://cre8tivjuice.com

Cre8tiv Juice Group, a Miami Beach-based branding firm, is stretching their creative muscles to the MiMo historic district on Miami’s upper east side.

The creative team’s new studio location; 7500 NE 4th Ct., Miami, FL 33138; is part of a growing creative community that is sure to sprout new, great ideas. The complex called Iron Side had previously been a warehouse district, but is now being converted to a dynamic community of artists and creative businesses.

With a core focus on sustainable practices, the compound infuses ‘green-scapes’ throughout the grounds to incorporate nature into its architecture wherever possible; part of their commitment to LEED for Commercial Interiors standards. The compound also promotes overall community involvement through monthly events and gatherings.

“This is the next evolution for Cre8tiv Juice Group,” said Mauricio Giammattei, partner of the branding firm. “We will always be a beach brand, but our new community affords us the ability to grow our creative processes and the way we build strong brands.”

Kevin Kelsick, fellow partner of the firm, echoed those sentiments.

“Our new studio location is indicative of the continuous layering of the Greater Miami experience. Enclaves of progressive, creative companies are no longer limited to a few areas like Miami Beach, but can be found in newly redeveloped and exciting areas. Iron Side is one of these neighborhoods that affords the perfect setting for sustainable, creative groups like ours,” said Kelsick.

Cre8tiv Juice Group’s new studio also coincides with the launch of Kelsick and Giammattei’s sustainable brand strategy offering, MoK2. The offering provides sustainable brand strategies to clients seeking to capitalize on the ever-growing environmental consciousness within the consumer market. Consumers are looking for brands that resonate with their core beliefs of operate transparently, support their communities and have a positive impact on the environment.

MoK2 helps its clients reach this market through its proprietary process to guide brands in changing practices, reducing their carbon footprint and developing strategic communication tools to authentically position themselves as environmentally conscious and engaged.

It all ties back to company’s mission of creating powerful brands that resonate with consumers who believe in doing the right thing for the planet and for the people on it.


Click to find out more about Cre8tiv Juice Group and MoK2.

Link: http://cre8tivjuice.com

Regardless of whether or not marketers actively mold and position their brand, customers have an opinion of it.

Every touch point a consumer is exposed to – the website, ads, customer service, etc. – plays a part in shaping the brand for them. If their brand is muddled, disjointed or passively communicated, consumers will take the leadership to step in and define it.

Take the case of a retail store that promotes its great service for instance. If consumers are met by disinterested or disgruntled employees that don’t follow the brand’s promises, consumers will identify the brand through their experience with it. “Says one thing and does another.” Thus, we have a runaway brand with control in the hands of the consumer. Not the marketer.

Successful brands are able to retain a certain level control in a spectrum of mediums. Every touch point for these brands delivers strategic, consistent messaging to the consumer. While they encourage consumer to engage and interact with the brand, they do not allow consumers to create the brand perception for themselves.

However, in a world where brands – and discussions about them – are moving into new and seemingly endless media, marketers cannot keep total control of their brands. Nowhere is this more visible than social networks. New Facebook pages and Twitter profiles are created every day – make that every minute. It is inevitable for unofficial, user profiles to spread negative messaging about a brand. In this case, marketers must learn to counteract these effects.

Engaging consumers and encouraging interaction on these channels redirects their attention to the proper source. In the process, it positions a brand as transparent, savvy and connected with its audience.

For more information on how we can help lead your brand, please contact us at info@cre8tivjuice.com.

Link: http://www.wonderfund.org/donate.php

Haiti’s children are tragically affected by personal injury and by loss of family and loved ones. They are hurt, scared and hungry. Many of them will be arriving at Jackson’s Holtz Children’s Hospital and we want to do anything we can to help. Please help us help them by donating now to IKF Wonderfund’s emergency Haiti’s Children Fund.

With holiday shopping in full swing, consumers looking for that perfect gift are more likely to splurge on items that are recognizable values and bargains.

For instance, this year’s Black Friday shoppers purchasing HDTV’s sought out the deeply discounted models while passing on higher quality models that presented less of a bargain. Such a mentality is a by-product of the slowly rebounding economy.

To take advantage of this trend, Cre8tiv Juice Group has helped some of its clients to develop new product offerings: discounted/clearance derivatives of their brand.

“You need to offer consumers a way to access your brand through value offerings,” said Mauricio Giammattei, partner at Cre8tiv Juice Group. “You’ll grow your consumer base and keep current customers loyal, even in though economic times.”

Two such Miami-based clients of Cre8tiv Juice that are implementing this strategy are Opustone, a stone importer and distributor, and MIYO Home, an exotic furniture retailer.

Opustone’s offering, Value Vault, features small lots and discontinued items at discounted prices, all available as “cash and carry.” The space, which is located across the street from their main showroom, is targeted toward bargain-minded shoppers and weekend warriors looking to complete a small project.

Meanwhile, MIYO Home has just launched their Clearance Center, offering consumers last season’s must-haves at discounted prices. The selection includes outdoor furniture, sofas, love seats and more. The Clearance Center targets shoppers who are smart about value but still seek style when choosing their home décor.

It’s a “win-win” from a branding standpoint. The new offerings expand the consumer base, provide current customers a new option and allow the parent brand to retain its brand equity and value.

To find out more about these two Miami retailers, visit miyohome.com and opustone.com.