“If it ain’t broke, don’t fix it = it’s broken because I’m ignoring it”

Imagine if your business model operated in the same way since 2007 (pre-new economy). Would you be in business right now?

Today’s world marketplace and its consumers change habits so drastically and so often that it’s increasingly important to keep innovation at the core of your business. Don’t fear the market. Innovate for it.

Take a new leap into the future by making an investment into innovation, which allows businesses to entice new consumers while keeping their loyal customers engaged with new products or entry points and increase long term brand culture.

Innovation means keeping a brand current and fresh. The value of innovation to a business lies in the true understanding of how your brand relates to your consumers. By changing the way you see your business and examining (innovating) your brand, you can stay in pulse with shifting markets.

One of our most recent projects, the Miami Culinary Institute, is a shining example of true innovation. The school's motto of Food Culture Innovation is exemplified through their approach in teaching sustainable cooking techniques, environmentally conscious facilities and their own organic garden. Through an innovative approach, Miami Culinary Institute has cemented its position in the market to reflect a more environmentally conscious institution, while at the same time acquiring new followers.

If implemented correctly and with a well thought-out strategy, your business can use the innovations available in the market to your advantage and produce the type of products and services that will hold a special place in consumers’ hearts.

For help creating powerful brand strategies, contact mok2. To execute innovative implementations of products and services, call or visit Cre8tiv Juice Group.

At a time when brands are seeking fresh and innovative ways to reach their customers, new social networks are constantly flooding our emails with weekly invitations to “the next big thing”. With the increasing influx of applications to help you balance and manage your online social persona, followers of brands and individuals really want concise, relevant messaging that is consistent with the social personality they follow. What they do not want is a fragmented online brand experience brought on by having to connect the dots on a new trendy network.

Consistency in messaging is key to keeping your social messaging in check. Don’t shatter yourself into 20 different web personas with little or no followers. Instead, deliver your message effectively through strategic social networking and creative message delivery systems.

These marks will help you secure more customers and devoted followers who will want to engage with your brand:

• Know what your audience wants to hear, not just what you want to tell them
• Keep your language clear and content-driven
• Keep it interesting and relevant
• Avoid the curse of spamming people that matter
• Delivery of a positive online brand experience

Individuals who follow brands on social networks would rather see pertinent content over meaningless babble in their news feed. For effective brands, it’s not just a matter of joining a social network and posting random updates and pictures. The delivery of the message is just as important as:

• What it is saying
• Who is reading it
• And why is it relevant

The key to a successful online brand experience lies in the strategies that must be implemented in order to secure more followers and produce the content that people will want to seek out. For information on strategic brand-focused social networking and creative message delivery, contact Cre8tiv Juice Group.

Now that we are entering the second decade of the 21st century, it is time to ensure your brand is using all the tools available through new technologies and media. While traditional media is still a necessary communication tool for brands, technologies including social networks and smartphone integration offer unparalleled access and interaction with key stakeholders. Blue chip brands such as Pepsi, with their Refresh project, have hitched a ride on the technologically advanced strategies.

In the current environment, we can see that a brand will need a lot more than just a simple website. Consumers can map the directions to an establishment through Google Maps, they can read reviews off of Yelp and even “check in” using Foursquare. This kind of user-generated content often guides the perception that consumers have of a brand.

All of these incredibly dynamic, useful technologies are only as powerful as the brand strategy behind it. A successful brand uses these tools to deliver a cohesive, authentic experience as it interacts with its consumers. To find out how your brand can most effectively utilize these technologies through dynamic, strong strategy, contact us at info@cre8tivjuice.com