Cre8tiv Juice would like to congratulate Latin Grammy award-winning flautist Nestor Torres and The Nestor Torres Foundation in their ongoing mission of positively transforming the world through education and the arts.

We partnered with the foundation to develop the brand’s strategy and messaging that would emotively connect to its stakeholders. This strategy and messaging was then executed to the foundation’s newly launched website.

Follow the foundation’s good works as well as what other amazing projects Cre8tiv Juice is working on here on our blog or our Facebook page.

“If it ain’t broke, don’t fix it = it’s broken because I’m ignoring it”

Imagine if your business model operated in the same way since 2007 (pre-new economy). Would you be in business right now?

Today’s world marketplace and its consumers change habits so drastically and so often that it’s increasingly important to keep innovation at the core of your business. Don’t fear the market. Innovate for it.

Take a new leap into the future by making an investment into innovation, which allows businesses to entice new consumers while keeping their loyal customers engaged with new products or entry points and increase long term brand culture.

Innovation means keeping a brand current and fresh. The value of innovation to a business lies in the true understanding of how your brand relates to your consumers. By changing the way you see your business and examining (innovating) your brand, you can stay in pulse with shifting markets.

One of our most recent projects, the Miami Culinary Institute, is a shining example of true innovation. The school's motto of Food Culture Innovation is exemplified through their approach in teaching sustainable cooking techniques, environmentally conscious facilities and their own organic garden. Through an innovative approach, Miami Culinary Institute has cemented its position in the market to reflect a more environmentally conscious institution, while at the same time acquiring new followers.

If implemented correctly and with a well thought-out strategy, your business can use the innovations available in the market to your advantage and produce the type of products and services that will hold a special place in consumers’ hearts.

For help creating powerful brand strategies, contact mok2. To execute innovative implementations of products and services, call or visit Cre8tiv Juice Group.

At a time when brands are seeking fresh and innovative ways to reach their customers, new social networks are constantly flooding our emails with weekly invitations to “the next big thing”. With the increasing influx of applications to help you balance and manage your online social persona, followers of brands and individuals really want concise, relevant messaging that is consistent with the social personality they follow. What they do not want is a fragmented online brand experience brought on by having to connect the dots on a new trendy network.

Consistency in messaging is key to keeping your social messaging in check. Don’t shatter yourself into 20 different web personas with little or no followers. Instead, deliver your message effectively through strategic social networking and creative message delivery systems.

These marks will help you secure more customers and devoted followers who will want to engage with your brand:

• Know what your audience wants to hear, not just what you want to tell them
• Keep your language clear and content-driven
• Keep it interesting and relevant
• Avoid the curse of spamming people that matter
• Delivery of a positive online brand experience

Individuals who follow brands on social networks would rather see pertinent content over meaningless babble in their news feed. For effective brands, it’s not just a matter of joining a social network and posting random updates and pictures. The delivery of the message is just as important as:

• What it is saying
• Who is reading it
• And why is it relevant

The key to a successful online brand experience lies in the strategies that must be implemented in order to secure more followers and produce the content that people will want to seek out. For information on strategic brand-focused social networking and creative message delivery, contact Cre8tiv Juice Group.