Mauricio Giammattei is the Chief Innovation Officer at Cre8tiv Juice Group; characterizes himself as a serial entrepreneur with a strong passion for his visions. Many times, that sense of vision gets ahead of him, and he has to build the concept to support his big picture ideas. These forces have been intertwining over the course of his 25+ years in building brands for blue chip companies like Coca-Cola, Exxon LTN, the Mayo Clinic, the Museum for Contemporary Art and more. This experience manifested itself into his branding firm Cre8tiv Juice Group, which he started with Kevin Kelsick in 1996. His most recent endeavors include MoK2, a sustainable brand strategy firm; Opt2Go, a greenhouse gas exchange; and EcoArt South Florida, a non-profit organization devoted to promoting ecological art and artists in South Florida. Mauricio’s plethora of roles includes partner, chief operating officer, manager, account executive, chairman, salesman, cheerleader, creator and therapist. In short: a brander.