Archives for: August 2010

Beach Brand Takes Root in MiMo

by Cre8tiv Juice Group Email

Link: http://cre8tivjuice.com

Cre8tiv Juice Group, a Miami Beach-based branding firm, is stretching their creative muscles to the MiMo historic district on Miami’s upper east side.

The creative team’s new studio location; 7500 NE 4th Ct., Miami, FL 33138; is part of a growing creative community that is sure to sprout new, great ideas. The complex called Iron Side had previously been a warehouse district, but is now being converted to a dynamic community of artists and creative businesses.

With a core focus on sustainable practices, the compound infuses ‘green-scapes’ throughout the grounds to incorporate nature into its architecture wherever possible; part of their commitment to LEED for Commercial Interiors standards. The compound also promotes overall community involvement through monthly events and gatherings.

“This is the next evolution for Cre8tiv Juice Group,” said Mauricio Giammattei, partner of the branding firm. “We will always be a beach brand, but our new community affords us the ability to grow our creative processes and the way we build strong brands.”

Kevin Kelsick, fellow partner of the firm, echoed those sentiments.

“Our new studio location is indicative of the continuous layering of the Greater Miami experience. Enclaves of progressive, creative companies are no longer limited to a few areas like Miami Beach, but can be found in newly redeveloped and exciting areas. Iron Side is one of these neighborhoods that affords the perfect setting for sustainable, creative groups like ours,” said Kelsick.

Cre8tiv Juice Group’s new studio also coincides with the launch of Kelsick and Giammattei’s sustainable brand strategy offering, MoK2. The offering provides sustainable brand strategies to clients seeking to capitalize on the ever-growing environmental consciousness within the consumer market. Consumers are looking for brands that resonate with their core beliefs of operate transparently, support their communities and have a positive impact on the environment.

MoK2 helps its clients reach this market through its proprietary process to guide brands in changing practices, reducing their carbon footprint and developing strategic communication tools to authentically position themselves as environmentally conscious and engaged.

It all ties back to company’s mission of creating powerful brands that resonate with consumers who believe in doing the right thing for the planet and for the people on it.


Click to find out more about Cre8tive Juice Group and MoK2.