With holiday shopping in full swing, consumers looking for that perfect gift are more likely to splurge on items that are recognizable values and bargains.

For instance, this year’s Black Friday shoppers purchasing HDTV’s sought out the deeply discounted models while passing on higher quality models that presented less of a bargain. Such a mentality is a by-product of the slowly rebounding economy.

To take advantage of this trend, Cre8tiv Juice Group has helped some of its clients to develop new product offerings: discounted/clearance derivatives of their brand.

“You need to offer consumers a way to access your brand through value offerings,” said Mauricio Giammattei, partner at Cre8tiv Juice Group. “You’ll grow your consumer base and keep current customers loyal, even in though economic times.”

Two such Miami-based clients of Cre8tiv Juice that are implementing this strategy are Opustone, a stone importer and distributor, and MIYO Home, an exotic furniture retailer.

Opustone’s offering, Value Vault, features small lots and discontinued items at discounted prices, all available as “cash and carry.” The space, which is located across the street from their main showroom, is targeted toward bargain-minded shoppers and weekend warriors looking to complete a small project.

Meanwhile, MIYO Home has just launched their Clearance Center, offering consumers last season’s must-haves at discounted prices. The selection includes outdoor furniture, sofas, love seats and more. The Clearance Center targets shoppers who are smart about value but still seek style when choosing their home décor.

It’s a “win-win” from a branding standpoint. The new offerings expand the consumer base, provide current customers a new option and allow the parent brand to retain its brand equity and value.

To find out more about these two Miami retailers, visit miyohome.com and opustone.com.